Every now and then you hear someone say that user research is an important weapon you can use to get to know your users better.
User Experience Research (UXR), sounds like a heavy, complex term right? Well, to put you at ease, it’s actually not that complex.
A UXR is a systematic approach for getting a better knowledge about your user – think of it as becoming virtual friends with your users. UXR enriches you with insights which help to curate creative yet effective solutions for challenges. One could define UXR as the “process of understanding the impact of design on an audience”.
A thorough understanding of UXR will guide you to understand your users
- Pain Points
Simply put, the keys to win your user’s heart.
The timeline for UXR is one of the main areas to focus on. Typically the UXR is done right before beginning the project but it remains an essential part of the project constantly evolving throughout. When done at the beginning of the project, it helps to think beyond the surface level. UXR allows the company to see things from the user’s perspective and come up with solutions which they could have missed otherwise.
The application of different methods allows the team to make well thought out decisions validating early concepts and problems.
How does one go about UXR?
The main goal of UXR is to inform you about the end perspective of the user and figure out how exactly to reach out to them. A good UXR prevents you from creating a design which is just aimed at one user or yourself because the very essence of user experience is to design a product aimed at the end value – your user.
The UXR breaks down the information in just the right pieces:
- Who is your user?
- What is their aim?
- How are they looking to use your product?
- What are they looking for when they come to you?
UXR is mainly divided into two parts:
- Collecting the data
- Organising it according to the usability
Data collection is done at the beginning of the project where the main aim of the research is lined out and all the information is laid out.
Once the foundation for the research has been laid, comes the next part – organising the data according to usability. This part helps to analyse the missing points of the research and allows to develop key focus on the usability of it. Post this comes the testing phase.
How to conduct a UXR?
The UXR research can be divided into two parts, Qualitative and Quantitative.
Thoughts and sentiments = Qualitative research
Any research that is concerned with the thought process and the feelings of the user towards the product comes under qualitative research. This helps to find the user’s opinions, difficulties, and motive.